Tag: international development

Rwanda: commercial beyond its high profile Arsenal campaign

Even I – as a non-football fan – had noticed the unusual tourism advertising campaign launched by Rwanda last year to reach the Premier League’s massive audience. The move received mixed reviews but reflects the invest-to-succeed ethos of Africa’s second fastest growing economy. To put a twist on that rather patronising term, the overwhelming thought …

Spreadsheets are where data go to die

Conducting a farmer registration survey in Malawi

The data problem and opportunity 570 million smallholder farms, using less than two hectares of land, account for roughly 12% of the world’s agricultural land (World Development, 2016). These farms supply around 30% of our global food commodities, but are hard to reach and often with little formal organisation. It is a challenge for larger …

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