Tag: agribusiness

Seven ways in which data can empower field officers

Call me old fashioned, but I firmly believe that the best way to support small farmers is through field officers. These staff are the crucial link between an agribusiness and rural farmers and the relationship that they build is critical for successful contract farming models. Half-hearted attempts to provide support, with field officers too thinly …

Rwanda: commercial beyond its high profile Arsenal campaign

Even I – as a non-football fan – had noticed the unusual tourism advertising campaign launched by Rwanda last year to reach the Premier League’s massive audience. The move received mixed reviews but reflects the invest-to-succeed ethos of Africa’s second fastest growing economy. To put a twist on that rather patronising term, the overwhelming thought …

Spreadsheets are where data go to die

Conducting a farmer registration survey in Malawi

The data problem and opportunity 570 million smallholder farms, using less than two hectares of land, account for roughly 12% of the world’s agricultural land (World Development, 2016). These farms supply around 30% of our global food commodities, but are hard to reach and often with little formal organisation. It is a challenge for larger …


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