Category: Case Studies

Follow the honey: how Smallholdr enables product tracking in rural Tanzania

honeycomb, fresh honey, sustainable beekeeping, Pure Joy Honey, Tanzania

Knowing the exact origins of food – and other products – is becoming a hygiene factor rather than a novelty among many consumers now there is an increased awareness about a whole range of factors when selecting brands. Was a fair price paid to the small farmers for their avocados? Is a particular Ethiopian coffee …

Smallholdr’s mobile app for GNA’s Private Extension Agents (PEAs): supporting real time data collection at lead farmer level

Seed multiplication by smallholder farmers is the core business model of Good Nature Agro (GNA), a Zambian seed company based in Chipata near the western border of the country. It therefore follows that provision of hands-on extension is a vital part of the company’s business; multiplying certified seed requires a very specific set of farming …

Private sector extension: a sustainable agri-retailer model for improving smallholder productivity?

Central to the challenges of food security and poverty alleviation in Sub-Saharan Africa is the need to increase the productivity of smallholder farmers. Access to better inputs and agronomic advice via extension services is therefore vital. A Malawian agri-retailer is rising to these challenges by customising fertiliser blends for smallholders, using extension as a marketing …


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